Thursday, December 31, 2015

shopify marketing tips

One of the things I love about shopify is all the training they provide.   One of their latest articles was about how to make your first sale. Some of the suggestions they made for marketing were:

~Facebook

~LinkedIn

~you tube

~twitter

~pinterest

~instagram

~tumbler

~google

~yahoo

~bing

~importance of mobile devices

~product reviews

~press releases

~blogs

~google adwords

~banner ads

~forums

~craiglist

 Hope this helps, Judi


 

 

 

Thursday, November 5, 2015

2015 shopping trends-quick facts

  ~   A recent CS Monitor article reports that 44% of all holiday shopping will take place online this year.
~ The same report identifies that 56% of shoppers in the US plan to do" some " shopping online this year. Increased spending is planned to take place this year due to the better economy and lower gas prices.
~The National retail Federation study anticipates sales to increase 8-11% this year.
~A Harris poll found that 92% of shoppers were likely to repeat purchase if there were convenient returns policies in place.
~Over 141 million shoppers took advantage of Thanksgiving weekend shopping deals in 2014 and numbers are expected to be higher in 2015.
~Mobile apps. are the fastest growing mobile device trend in 2015.  By the end of 2014, the use of mobile apps increased by 174%.
 http://mommaj.myshopify.com
 

Sunday, September 27, 2015

Holiday 2015 shopping trends

     ~A  National Retail Federation survey identifies that 44% of all holiday shopping will be done on-line this year.
~ In the US, 56% of all shoppers plan to do at least "some" shopping on-line.
~ Shop.org predicts that on-line sales will increase 8-11% from last year, an increase  of $105 billion this year.
~ Sixty-six percent of consumers said they review return policies before making purchasing decisions.
~ A Harris interactive poll found that 92% of shoppers were likely to repeat purchases if convenient return policies were offered.
~ Eighty-four percent of shoppers check on products  digitally before buying and these shoppers convert at a 40% higher rate.
 Information source:TrueShip

http://www.ebay.com/sch/jud-warr/m.html?_nkw=&_armrs=1&_ipg=&_from=


 http://mommaj.myshopify.com

http://www.bonanza.com/booths/judiDW


Wednesday, September 9, 2015

You only thought you knew about Shopify

Shop owners can use the special software to manage their stores across many sales channels, web, mobile, social media, the list is endless! Shopify currently has over 175,000 businesses in over 150 countries. Total sales are over $10 billion! Over 70 payment  gateways are available. Multiple languages and currencies, customer checkout is simple, 24/7 support with real people. Tons of education are available for your new venture!
http://mommaj.myshopify.com

Saturday, August 22, 2015

Why we need to know about eBay

     The 2013 World Economic Forum Enabling Trade report identifies that the use of technology can reduce many of the burdens that small businesses contend with when selling overseas and other borders as much as 60-80%.  The internet has allowed all businesses, big or small to reach global customers.  EBay relates that over 95% of sellers in their platform engage in exporting.    The World Bank data shows that only 15% of exporters of 3 years ago are still exporting, while eBay’s sellers, 74% that were exporting in 2011 are still exporting.

     There are:

~ 157 million active buyers worldwide that use EBay

~ $ 20.1 billion successfully closed transactions in Q2 of 2015

~ 25 million sellers in the marketplace

~ 190 countries have eBay apps

~the eBay app has been downloaded 279 million times

~2014 gross merchandise volume was $83 billion

Source: ebay.inc

Below is the link to Dropship  Inferno

 

http://jvz8.com/c/70343/170835

Sunday, August 9, 2015

Twitter quick facts and training


Twitter quick facts and training

     According to 2015 Social Media Marketing Industry Report that is published by Social Media Examiner, the top two benefits of social media are increased exposure and increased traffic.  Twitter is the number 2 platform used by marketers at 79% of marketers using. This is also the number 2 platform used by marketers with 1-5 years marketing experience.  Sixty-six percent of marketers plan to increase their marketing time on Twitter. Fifty-eight percent of marketers surveyed voiced the need to learn more about Twitter. Thirty-one percent voiced that they wanted to increase their use of Twitter ads.   

            According to The State of Social Marketing 2015 report, there are 302,000,000 active users that log into Twitter each month.  Ninety-eight percent of the Top 100 Global Brands are present on Twitter.  There are 500 million tweets per day. Periscope has increased the value of the network as well.  Many tune into Twitter first to find out about current events.

Here is the link for Twitter training,

Be blessed, Judi

http://jvz7.com/c/70343/175292

Saturday, August 1, 2015

Social media quick facts for marketers


     The 2015 social media marketing report that is published by Social Media Examiner identifies that 66% of marketers plan to increase their use of social media this year.  The most popular sites are Twitter, You tube and LinkedIn.  Although 93% of marketers use Facebook, 68% want to learn more about it and 62% plan on increasing their use of Facebook.  Although 57% of marketers use video already, 72% want to learn more about video marketing.  Only 10% of marketers use podcast, but 43% want to know more about it.  Facebook and LinkedIn were identified as the two most important social networks for marketers. Most marketers identified that they do not feel that their Facebook marketing is effective. At least 91% want to know the most effective social tactics and the best way to engage their audiences.  The number one problem identified (92%) is which tactics work the best. Locating the best customers and prospects is a concern for 87% of marketers and they feel they need guidance in this area.  Marketers had problems identifying which tools are best, (87%).
Just a few quick facts!!
Products I promote
Insantee t-shirt design @ http://jvz1.com/c/70343/147562
AZ beast (amazon) @ http://jvz9.com/c/70343/143337
Be blessed!
Judi
 

Monday, July 20, 2015

                               Suicide and our Veterans
       According to the Center for Disease Control (CDC), suicide is the 10th leading cause of death in the United States. Individuals aged 65 and over are 16% of all suicides.  Of those who attempt suicide, and live, 10-20%, will make another attempt within a year, and 1-2% will complete suicide. In a recent community study, it was identified that male Veterans were at twice the risk of suicide, than male non-Veterans.  The mental health needs of our Veterans from Operation Enduring Freedom and Operation Iraq Freedom (OEF/OIF) is a major concern as 17% of Army and Marine Corps have self-reported experiencing early psychiatric symptoms.
     Over 60% if individuals who die by suicide suffer from depression.  Between 80% and 90% of people who have depression respond positively to treatments and even a higher number report relief of symptoms.  Suicide has been associated with bipolar disorder, schizophrenia and drug and alcohol abuse.  Suicidal thoughts are increased among groups such as those with psychiatric disorders such as major depressive disorder, bipolar, schizophrenia, PTSD, anxiety and chemical dependency.
     A number of psycho social factors also increase the risk of suicide and attempts. These may include recent life events such as losses (loss of employment, careers, financial problems, marital problems, legal problems.  States of distress (humiliation, despair, guilt, and shame) are often associated with suicide planning and attempts. Certain physical disorders such as disease of  the central nervous stem  (epilepsy, tumors, Alzheimer’s, multiple sclerosis, cancers, HIV, to name a few also can contribute to increased suicide risk in some individuals).
     A recent national survey found that 13.5% of Americans report a history of suicide ideation at some point of their life, 3.9% reported having a plan, and 4.6% reported having attempted suicide.  The percentages were higher for high school students; 16% reported having seriously considered suicide, 13% report having made a suicide plan, and 8.4 reported having made an attempt during the last 12 months.
     Suicide ideation can lead to attempt. Approximately 34% of individuals who think about suicide report transitioning from seriously thinking about suicide to making a plan and 72% of planners move from plan to attempt.  Ideation usually precedes onset and planning.  Many will deny the feelings of suicide ideation for reasons such as: the stigma with mental health issues, fear of being ridiculed and judged, and fear of loss of control due to hospitalization.  Even if the person denies the feelings, there are clues in the behavior. Signs and symptoms may include: social withdrawal, irrational thinking, insomnia, agitation, anxiety, irritability, shame, humiliation, anger or rage.  Asking about ideation and intent does not increase the risk of suicide.  Most patients have reported relief when a caring person expresses interest; exploring the pain and distress that leads them to consider suicide or self-injurious behaviors.  Most people become suicidal in response to negative life events or stressors that overwhelm their ability to cope and maintain control.
      The presence of a plan indicates that the individual has some intent to die and has begun preparing to die. It is important to know if the person has begun to enact the plan by having such behaviors as hoarding of medications, getting access to firearms, rehearsal of the plan or writing a suicide note.  Although most people only make one attempt, about 16% will repeat in one year, 21% will attempt within the next 1-4.  The history of a prior suicide attempt is the best known predictor for suicidal behaviors.  Here are some ways to be helpful to someone who is threatening suicide or engaging in suicidal behaviors.
~learn the risk factors and warning signs for suicide and where to get help
~be direct, talk openly about suicide and what you have observed and your concerns
~be willing to listen and be non-judgmental
~don’t ask “why”, instead ask ‘”what is so bad that you are thinking about suicide.”
~don’t be sworn to secrecy
~offer hope that alternatives are available
~take action to remove items such as pills, ropes, guns, alcohol
~get help from others with more experience
       Individuals with posttraumatic stress disorder (PTSD) have been shown to be at greater risk for suicide than the general population.  Also, in comparison to the general population, traumatic brain injury (TBI) survivors are at increased risk for suicide ideation, attempts and suicide.  TBI problems may include motor disturbances, sensory deficits and psychiatric symptoms such as (depression, anxiety, psychosis and personality changes) as well as cognitive dysfunction.  Cognitive impairments may include impaired attention span, concentration problems, and memory and language problems, issues with problem solving, judgment problems, and increased problems with impulsivity.  These impairments may lead to life-long increased suicide risk with which will require constant attention.  The strongest predictors of suicide attempts among the TBI survivors are strong feelings of aggression and hostility.
     A recent report showed that Veterans older than 65 and those aged 18-44 are more likely to complete suicide than middle aged Veterans.  The greatest risk for suicide in the United States is older men over 65 years of age. 73% of all suicides happen in the home.
     In order for the Veteran to avert a crisis, it is important that the Veteran is able to recognize their warning signs. The clinician can assist the Veteran in identifying the warning signs by asking them what they encounter when they start to think about suicide or experience extreme distress. Questions that would be helpful include:
1.       What are you experiencing emotionally (anxiety, irritability)
2.       What are you experiencing physically (tension, fatigue)
3.       What are you thinking about (no one loves me, or cares about me)
4.       How does the Veterans behavior change (isolation, drinking)
After the Veteran is able to recognize his personal warming signs, the clinician and should work with the patient to identify strategies that the Veteran can employ to end the suicidal behavior. It is important to identify what strategies the Veteran is most likely to uses and which would be realistic to engage first.  Examples of coping strategies may include:
1.       Going for a walk
2.       Prayer
3.       Music
4.       Cleaning
5.       Caring for a pet
    When coping strategies do not work, support from others may be needed. People should be identified that the Veteran could realistically contact during a crisis.  When all of these steps do not divert the suicidal crisis, the Veteran must know how to contact professional or agencies to help them through the crisis.  Examples the Veteran may contact may include:
1.       Primary mental health clinician
2.       24-hour urgent care facility
3.       Veterans suicide prevention hotline 1-800-273-TALK (8255)
Information obtained from Veterans Affairs educational materials 






Thursday, July 2, 2015

Social media quick facts to increase engagement.
Facebook provides 6 ways to launch updates: status, video, links, event, photo and check in. About 1500 possible stories could appear on a news feed on average, only 20% actually make it.  Images on FB have 93% higher engagement.  Recommended pixel size should be 1200X1200. Post with over 80 words have 2X as much engagement.  Try different punctuation,  post with hashtags have 60% more interaction, exclamation points have 2.7% more interactions, post that ask questions have 23% higher engagement.  Post published between 5pm-1am see 11% more interactions than during the day, and 29% more than those published before working hours of 1am-8am. Post published on Sunday get 25% more likes and shares than those published Wednesday.
     LinkedIN
     There are 4 ways to launch updates: status, link, photo, video. 3 million companies have LinkedIn company pages. 87% of users trust LinkedIn as a source of info that affects decision making.  Link titles should be less than 70 characters. Link descriptions should be less than 250 words.  Including a link with your post drives engagement by 200%.  Sharing images result in 98% higher comment rate. Linking to you-tube videos result in 75% higher share rate. Publish once a week day. LinkedIN is 277% more effective for lead generation than FB and twitter.
Thank you Hubspot for the education!
Products I promote
Insantee t-shirt design @ http://jvz1.com/c/70343/147562
AZ beast (amazon) @ http://jvz9.com/c/70343/143337
Be blessed!
Judi